Improving Cell Reception Team Update
February 26, 2026 by Yuriy Chanba, Team Coordinator
The cell tower depicted above represents our long-term goal. While we are not there yet, progress continues.
Our original tower development partner remains engaged and is working with wireless carriers to secure approval for a new tower site closer to Oceanside.
Recently, the partner company initiated a significant internal transition. As part of this restructuring, resources that would typically be dedicated to ongoing market development activities have been redirected to internal process improvements. Although this shift has affected the pace of our project, the company has confirmed that the Oceanside tower remains a priority within its portfolio.
At the outset, the anticipated timeline for completion was approximately 12 months. For a variety of reasons, that timeline was not met, and the current restructuring introduces additional uncertainty regarding delivery dates.
Following a candid discussion with our partner regarding project status and next steps, we mutually agreed that engaging an additional contract tower development firm could help accelerate progress. Accordingly, our team initiated discussions with a smaller—yet nationally active—tower company that recently completed and commissioned a new installation in the Coast Range. The opportunity was reviewed in detail with both the company’s National Director and Territory Manager. The Territory Manager has since added Oceanside to her list of prospective sites and presented the location to carriers during her most recent visit to Oregon.
We are currently awaiting feedback from the carriers.
In the meantime, there are encouraging anecdotal reports regarding improved service in portions of Oceanside. Signal reliability between Netarts and the Village area, as well as in some beach locations, appears to have improved. Calls that previously dropped near The Capes now reportedly continue uninterrupted through Avalon West. Residents in the Camelot neighborhood have also observed increased signal strength.
It appears carriers may have implemented adjustments—such as power increases or antenna/sector modifications—at existing sites. Community members were encouraged to file service complaints with their carriers, and while we cannot attribute recent improvements directly to that effort, it may have contributed to carrier action.
Despite these improvements, service gaps remain. The team will continue pursuing both infrastructure expansion and carrier engagement to address remaining coverage deficiencies in Oceanside.
